Privacy Policy

Introduction

Chapters helps families capture growing-up moments and turn them into printed memory books. Because you share personal and family content with us — including photos, voice notes, and messages — we take your privacy seriously.

This Privacy Policy explains what personal data we collect, how we use it, and your rights under applicable data protection law, including the General Data Protection Regulation (GDPR) where it applies.

Who we are

Chapters is the data controller responsible for your personal data. If you have questions about this policy or how we handle your information, contact us at privacy@ourchapters.com.

GDPR compliance and your rights

If you are located in the European Economic Area (EEA), the United Kingdom, or another jurisdiction with similar data protection laws, we process your personal data in accordance with the GDPR and applicable local regulations.

Under the GDPR, you have the following rights in relation to your personal data:

• Right of access — request a copy of the personal data we hold about you.
• Right to rectification — ask us to correct inaccurate or incomplete data.
• Right to erasure — ask us to delete your personal data in certain circumstances.
• Right to restrict processing — ask us to limit how we use your data in certain circumstances.
• Right to data portability — receive your data in a structured, commonly used format where applicable.
• Right to object — object to processing based on legitimate interests or for direct marketing.
• Right to withdraw consent — where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing before withdrawal.
• Right to lodge a complaint — you may complain to your local data protection authority if you believe we have not handled your data lawfully.

What we collect

We may collect the following types of information:

• Contact details you provide — such as your name and email address when you join our waitlist or contact us.
• Content you send us — photos, voice notes, videos, messages, and other media shared via WhatsApp or other channels you use with Chapters.
• Account and service information — details needed to create and deliver your memory book.
• Technical and usage data — such as device type, browser information, and how you interact with our website, where applicable.

How we use your data and our legal basis

We use your personal data only for purposes connected to providing and improving Chapters. Depending on the activity, we rely on one or more of the following legal bases under the GDPR:

• Performance of a contract — to provide the service you have signed up for, including creating and delivering your memory book.
• Consent — where you have given clear permission, such as joining our waitlist or submitting content for your book.
• Legitimate interests — to operate, secure, and improve our service in ways that do not override your rights.
• Legal obligation — where we are required to process or retain data by law.

Our privacy commitments

These commitments apply to the content you share with us:

• End-to-end encrypted — your media is protected in transit and at rest.
• Never used for AI training — your content is never used to train any machine learning or AI model.
• Delete any time — you may request full deletion of your data at any point.

How long we keep your data

We retain personal data only for as long as necessary to provide our service, fulfil our legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we delete or anonymise it securely.

Sharing your data

We do not sell your personal data. We may share data with trusted service providers who help us operate Chapters — such as hosting, messaging, printing, and payment partners — under strict contractual obligations to protect your information and use it only for the services they provide to us.

International transfers

If we transfer personal data outside the EEA or UK, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses or equivalent mechanisms approved under GDPR — so your data remains protected to an equivalent standard.

Children's privacy

Chapters is designed for parents and guardians capturing their children's moments. Content relating to children is processed only to create your memory book and is handled with particular care. If you believe we have collected information from a child in error, please contact us and we will take appropriate steps to delete it.

Cookies and website analytics

Our website may use essential cookies required for basic functionality. With your consent, we may use analytics and marketing technologies such as Google Analytics and Meta Pixel to understand how visitors use our site and measure the effectiveness of our advertising. These tools only load after you accept cookies via our cookie banner. You can change your preference at any time using the Cookie preferences link in the footer, or manage cookies through your browser settings.

Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will post the updated policy on this page and revise the "Last updated" date below.

Contact us

To exercise your GDPR rights or ask any question about this Privacy Policy, email us at privacy@ourchapters.com. We will respond within the timeframe required by applicable law.